Designing a freer, calmer, more beautiful way for women to live and work.
MindStyleCo Studio is a women-centred FemTech and creative studio developing intelligent, ethical AI tools, digital experiences, and advisory frameworks that support clarity, self-trust, and ease in real life. We build from women’s lived realities, not retrofitted assumptions.
Women don’t need fixing.
They need better systems.
Women carry a lot; mentally, emotionally, and practically. At home. At work. And inside themselves.
Most of the spaces and technology around us weren’t designed with this in mind. They often add more noise, pressure, and urgency instead of making life easier.
At MindStyleCo Studio, we believe the environments we live in matter.
They influence how we feel, how clearly we think, and how we move through our days.
That’s why we design tools and frameworks that create breathing room, not more advice.
Our work is about making life feel clearer, calmer, and easier to navigate, while helping women trust themselves again.
What We Design
FemTech Products
Intelligent support, without hierarchy
We design women-centred ethical AI tools that support reflection, clarity, and decision-making, without telling women what to do or positioning technology as an authority.
These tools are built to strengthen self-efficacy, nervous-system safety, and agency over time.
Manifest with Impact
Moments AI
→ Explore our FemTech tools
Digital Experience & Brand Systems
Spaces that support how women live and work
From work and home spaces to digital platforms, we shape environments to reduce friction and support calm, focus, and clarity.
Our approach integrates psychology, nervous-system awareness, and design thinking to shape spaces that feel supportive rather than demanding.
We shape the thinking behind websites, apps, and brand experiences, focusing on clarity, emotional safety, and usability for women.
→ Explore Experiences
Advisory & Consulting
Designing what comes next
We work selectively with women-led brands, founders, and teams wanting to enhance or incorporate Wellness and AI into their business. Offering strategic guidance on ethical AI, women-centred design, and product clarity.
→ Work with the studio
Moments AI
A maternal FemTech platform offering calm, clinically-informed support in real moments of need.
Built to meet women where they are, with compassion, care, and respect for the realities of early motherhood.
Our Latest Femtech Products.
Manifest with Impact
A women-centred FemTech reflection and decision-support tool.
Designed to help women think clearly, trust themselves, and move forward with confidence - without pressure, hype, or dependency.
Founder-Led, Intentionally Built.
MindStyleCo Studio was founded by Shelly Thorpe, a former clinical nurse consultant and creative director working at the intersection of women’s mental health, design, and ethical AI.
The studio is guided by lived experience, clinical insight, and a commitment to building technology and environments that strengthen agency rather than replace it.
Real Impact, By Design
01
Designed by women, for women
02
Ethics before scale
03
Access over exclusivity
04
Reflection over advice
05
Agency as the outcome
06
Ease is not a luxury
Designing infrastructure for the lives women are actually living.
The future of technology, wellbeing, and design will be shaped by who builds it, and what they choose to prioritise.
MindStyleCo Studio is committed to shaping FemTech, environments, and systems that support clarity, ease, and self-trust- now and into the future.
“We design and advise on digital and organisational systems that influence how women think, feel, and make decisions, from technology and language to brand and product experience.”
-Founder Shelly Thorpe